Video Content Strategy & Performance
Tests retention-curve diagnosis, hook craft, and CTA placement for video content leads.
- Questions
- 20
- Time limit
- 30 min
- Difficulty
- Intermediate
What this test is for
Hiring for a video lead who can read a retention curve and ship the fix? This test screens for the decisions that separate a strategist from a producer: diagnosing a 40% drop-off at the 15-second mark, choosing what to repurpose from long-form, placing a CTA at peak attention rather than defaulting to the end.
Who it is for
- Video Content Strategist
- OFTV Editor
- Content Manager
- Short-Form Video Lead
- Creative Director (Agencies)
What it evaluates
- Designs hooks within the first 3 seconds to prevent early audience drop-off
- Reads retention curve data to pinpoint the exact moment viewers disengage
- Adjusts pacing to match platform-specific audience attention windows
- Prioritises future content using algorithmic signals such as saves, shares, and rewatches
- Repurposes long-form content into short-form without losing narrative coherence
- Places CTAs at peak engagement moments rather than defaulting to the end
Skills assessed
- Hook Craft
- Retention Curve Reading
- Pacing
- Algorithm Signals
- Content Repurposing
- CTA Placement
Sample question
A creator posts a 90-second video. The retention curve shows 80% watch to 10s, sharp drop to 45% at 20s, recovery to 55% at 40s, steady decline to 30% at the end. Views are strong but saves and shares are low. What is the most accurate diagnosis?
- A)The hook is working but the content between 10 and 20 seconds is causing viewers to disengage before the core value is delivered. Recut so the most compelling content appears before the 15-second mark. (the strongest answer)
- B)The video is performing well overall. A 30% completion rate on a 90-second video is above average. No action is needed.
- C)The low saves and shares indicate a niche audience problem. The creator should shift to broader topics.
- D)The retention recovery at 40 seconds means the mid-section is the strongest part. Move that section to the beginning.
Sub-skill: Retention Curve Reading
Use this test
Send it to candidates before you interview them, and read the result instead of guessing. Looking for work instead? Candidates take these tests on their profile, and employers see the result.
More skills tests
TikTok Marketing & Content Strategy
Screens for FYP algorithm signals, trend timing, and hook craft that stops the scroll.
Instagram Marketing
Tests the funnel from Reel view to DM conversion, including Story sequencing and hashtag strategy.
Rules & Compliance
Screens for boundary enforcement, off-platform refusal, and risky-content steering under subscriber pressure.
Conversation Flow & Transitioning
Tests a chatter’s ability to move conversations from cold opening to paid unlock naturally.