Instagram Marketing
Tests the funnel from Reel view to DM conversion, including Story sequencing and hashtag strategy.
- Questions
- 20
- Time limit
- 30 min
- Difficulty
- Intermediate
What this test is for
Hiring for an IG marketer who closes the loop from Reel view to paying subscriber? This test catches the gap between follower growth and actual revenue: diagnosing a 50k-follower account generating only 200 DM conversions per month, finding the broken link in the funnel, and designing a Story sequence that drives DMs.
Who it is for
- Instagram Marketer
- IG Content Manager
- Social Media Growth Specialist
- Content and Growth Lead
- Community Manager (Creator Agencies)
What it evaluates
- Writes Reel hooks that stop the scroll and convert views into profile visits
- Structures carousels to maximise swipe-through rate and drive saves
- Steers Stories as a top-of-funnel warm-up before handing off to the DM sequence
- Designs a DM funnel that moves warm followers to paid conversion
- Applies hashtag and keyword strategy without over-relying on volume
- Diagnoses the funnel break when reach is healthy but DM conversions are below benchmark
Skills assessed
- Reel Hook Writing
- Carousel Storytelling
- Story Funnel Design
- DM Funnel Handoff
- Hashtag Strategy
- Cross-promotion
Sample question
An agency-managed creator has 50,000 followers, publishes 5 pieces per week. They average 200 DM conversions per month, well below the 800 benchmark. Reach and profile visits are strong. What is the most likely funnel break?
- A)The content is not reaching enough people. Increase posting frequency to 10 pieces per week.
- B)The follower count is too low. Focus entirely on follower growth before optimising the DM funnel.
- C)The profile visit to DM conversion rate is the broken link. Fix by adding a friction-reducing bio CTA and running Story sequences that explicitly invite DMs. (the strongest answer)
- D)200 DM conversions from 50,000 followers is a healthy 0.4% rate. Benchmark expectations should be revised downward.
Sub-skill: DM Funnel Handoff / Story Funnel Design
Use this test
Send it to candidates before you interview them, and read the result instead of guessing. Looking for work instead? Candidates take these tests on their profile, and employers see the result.
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