Objective

To create, set up, and grow Instagram accounts tailored for U.S. audiences. The VA will be responsible for ensuring accounts are properly optimized from the start, then driving high-quality U.S. traffic through consistent engagement and growth strategies.

Key Responsibilities

• Account Setup & Optimization

• Create new Instagram accounts following agency guidelines.

• Set up bios, profile images, highlights, and story covers to match branding.

• Link accounts correctly with tracking links, landing pages, or funnels.

• Ensure all account settings (privacy, two-factor authentication, email/phone verification) are properly configured.

• Install and manage any third-party tools required for account management.

• Audience Engagement

• Interact daily with U.S.-based Instagram users through likes, comments, follows, and DMs.

• Respond naturally to comments and messages to build trust and relationships.

• Use polls, questions, and story features to boost engagement among U.S. audiences.

• Growth Activities

• Research and target U.S.-based communities, competitors, and hashtags for engagement.

• Follow and interact with relevant users to attract organic U.S. followers.

• Test trial reels, trending sounds, and formats popular in the U.S. market.

• Content Interaction & Boosting

• Ensure posts receive strong engagement during the first few hours of posting.

• Help increase visibility using U.S.-specific hashtags, captions, and trends.

• Monitor and support posting schedules to maximize U.S. reach.

• Traffic Quality Control

• Ensure traffic generated is primarily from U.S. demographics.

• Track results and adjust strategies if engagement is outside of the target region.

• Reporting & Research

• Provide daily/weekly updates on growth, engagement, and traffic quality.

• Research U.S. trends and provide suggestions for content and engagement.

• Maintain organized records of account setups and engagement activities.

Required Skills & Qualifications

• Must be based in the United States with a clear understanding of U.S. culture and online behavior.

• Experience setting up and optimizing Instagram accounts.

• Familiarity with U.S. slang, memes, and trending Instagram content.

• Excellent written English with a conversational, natural tone.

• Proven knowledge of Instagram growth and engagement strategies.

• Highly organized, detail-oriented, and proactive in spotting new opportunities.

KPIs

• Successful creation and optimization of new Instagram accounts.

• Growth in U.S.-based followers and engagement.

• Improved conversion rates from U.S. traffic.

• Accurate and timely reporting of activities and results.

Salary : TBD