Michelle
Details
English:
Fluent/Native
Tagalog:
Fluent/Native
PayPal, Bank Transfer
Part-time
Not specified
Not specified
Not specified
No
China Standard Time
(UTC+08:00)
Experiences
Freelance Social Media Specialist
Aug 2025 - Present
Developed and executed content strategies across multiple platforms. Managed content calendars and reported performance analytics. Drove brand visibility through influencer outreach and paid ads. Supported event pitches by developing concepts, event titles, and program flow. Wrote copy for and created pitch decks and client presentations.
Skills Learned
Software Used
Freelance Social Media Specialist
Mar 2022 - Dec 2025
Developed and executed content strategies across multiple platforms. Managed content calendars and reported performance analytics. Drove brand visibility through influencer outreach and paid ads. Supported event pitches by developing concepts, event titles, and program flow. Wrote copy for and created pitch decks and client presentations.
Skills Learned
Software Used
Part-Time Copywriter
Sep 2021 - Aug 2022
Created marketing copy for web and social media assets.
Skills Learned
Social Media Specialist
Jun 2019 - Feb 2022
Handled social media planning, KPIs, and paid advertising. Boosted engagement through creative and data-driven campaigns.
Skills Learned
Freelance Contributing Writer
Apr 2018 - Mar 2019
Wrote travel and lifestyle features for Scoot’s in-flight publication.
Skills Learned
Web Content Manager
Sep 2016 - May 2019
Managed content for 10+ hotel clients, including web, email, and social media. Conducted website audits with SEO Manager and provided SEO-focused content solutions.
Skills Learned
Freelance Property Description Writer
May 2016 - Jun 2017
Produced SEO-optimized property listings (3+ weekly).
Skills Learned
Web Content & Copywriting Specialist
Aug 2008 - Sep 2016
Wrote hotel websites, press releases, and emails for hotel clients. Led Junior Writers to maintain copy quality and SEO best practices. Managed documents and records in accordance with ISO-based QMS guidelines.
Skills Learned
Copywriter / SEO Specialist
Jun 2007 - Aug 2008
Created and optimized e-commerce content and monthly newsletters. Developed SEO and link-building strategies.
Skills Learned
Copywriter
Jan 2002 - Jun 2007
Wrote campaigns across print, radio, and BTL for various industries.
Skills Learned
Customer Contact Associate
Oct 2001 - Jan 2002
Managed sales calls and customer interactions.
Skills Learned
Part-Time Interviewer
Sep 2001 - Sep 2001
Conducted coincidental car radio surveys in selected Metro Manila locations.
Skills Learned
Copywriter
Aug 2001 - Sep 2001
Wrote copy for print ads and collaterals.
Skills Learned