Marketing Manager

Oct 2021 - Mar 2024

Developed strategies to promote products, expand market reach, and achieve sales targets. Conducted market research to identify trends and customer preferences. Planned and executed sales activities including prospecting and negotiations. Led sales and marketing team, set goals, provided training, and fostered collaboration. Built strong customer and stakeholder relationships.

Sales Supervisor

Aug 2019 - Jul 2020

Met with brands and factories to discuss new materials and development needs. Offered substitute materials for competitive suppliers. Addressed complaints from brands and factories, relayed issues for company improvement. Frequently visited brands and factories to improve communication.

Marketing Manager

Jun 2018 - Feb 2019

Developed and executed strategic plans to achieve sales targets and expand customer base. Built and maintained strong customer relationships. Monitored customer needs.

Senior Development Manager

Aug 2017 - Dec 2017

Managed all development and commercialization processes. Ensured projects met design and specification requirements. Coordinated accurate transfer packages. Executed promo orders to meet delivery dates. Collaborated with departments to upgrade technical applications.

Business Manager

May 2016 - Jan 2017

Managed Adidas order confirmation and issuance to departments. Handled tickets in GTS/WFM system and communicated with customers on orders, PO adjustments, cancellations, shipments, labeling, packaging, claims, quality, and documentation. Confirmed delivery dates in Tradecard. Prepared tooling analysis. Oversaw labeling, packaging, shipping, and business department monitoring.

Operations Lead – Drydock

Jan 2013 - Jun 2015

Led development to production of Drydock products. Participated in projects across categories. Ensured projects met design and specification requirements. Collaborated with USPD, factories, and suppliers to meet timelines and marketing needs. Upgraded technical applications. Proposed process and quality improvements. Worked with US quality team on claims.

Product Development Lead

May 2009 - Dec 2012

Led development of New Balance products across multiple categories. Ensured projects met design and specification requirements. Collaborated with USPD, factories, and suppliers to meet timelines and marketing requirements. Upgraded technical applications. Proposed solutions for process and quality improvements. Consistently completed tasks on time with required quality.

Development and RS Manager

Jan 2006 - Apr 2009

Received technical packages from New Balance China Development Team. Reviewed details and coordinated clarifications. Initiated material requisitions. Coordinated pattern making and revisions. Maintained delivery timelines for materials and samples. Discussed production and factory issues during sample reviews. Followed up on quality and delivery issues with suppliers.

Q.C. Technician

Mar 2003 - Dec 2003

Developed and implemented quality plans, procedures, and methods. Managed preventive and corrective actions to improve product quality. Resolved quality issues with technical and production departments. Prepared production trials for new articles based on technology files and samples. Participated in special projects as assigned.

Business Director

Apr 1996 - Sep 1999

Reported to General Manager. Managed PPIC, Purchasing, MRP, Import/Export, and Sub-contraction. Received and checked Nike order entries and released necessary documents and reports. Reviewed shoe specifications, samples, and material swatches from R&D. Checked and reviewed Material Requirements Plan. Coordinated materials with MRP personnel.