Director of Sourcing Operations

Mar 2026 - Present

Designed and supported implementation of a buyer-first sourcing and partnership workflow, shifting the organization from supplier-led sourcing to demand-driven deal validation. Evaluated supplier capability across production readiness, certification compliance, MOQ flexibility, and lead-time performance.

Sales & Marketing Executive

Feb 2025 - Aug 2025

Identified and acquired new clients for private-label or contract manufacturing services. Crafted and executed marketing plans including branding, digital marketing, and promotional campaigns. Collaborated with R&D and formulation teams to align product offerings with market trends and client needs.

Freelancer & Service Provider

Aug 2024 - Present

Providing external services related to end-to-end product development of cosmetics, skincare, haircare, bath & body products, personal care products, fragrances and food supplements. Services include product conceptualization, ideation, enhancement, product design, and product management.

Head of Product Development & Innovation

May 2023 - Jul 2024

Identified market gaps and developed unique, science-backed product concepts in men’s skincare, haircare, and personal care. Collaborated with chemists, manufacturers, and suppliers to develop high-quality formulations. Managed product development lifecycle from ideation to production.

Co-Founder & COO

Oct 2021 - Apr 2023

Initiated digital transformation reducing 75% of turnaround time in order fulfillment and increased monthly sales by 40%. Led KYC process and lead generation strategies, improving on-time delivery performance by 98.5%. Coordinated workflow for supply chain and production. Streamlined production processes increasing value by 92% through forecasting and demand planning.

Operations Manager

Jan 2020 - Aug 2021

Reduced turnaround time of workflow and store operations by 55%. Decreased customer service concerns by 85% through menu optimization based on consumer behavior analysis. Eliminated 80% food wastage and increased sales by 5% with strategic menu bundling. Drove 40% additional sales per location by strategizing business expansion through data analysis.

Logistics Executive - Order Management Lead

Mar 2019 - Dec 2019

Led resolution of 92% customer service issues monthly, enhancing customer satisfaction. Developed and tracked key performance metrics, boosting corporate productivity. Managed L1 and L2 customer service escalations ensuring prompt issue resolution. Led day-to-day operations and coordinated with Business Development, Training & Deployment, and Marketing teams.

Store Manager

Feb 2018 - Jan 2019

Advanced from Management Trainee to Officer-In-Charge through demonstrated leadership and management skills. Developed and managed manpower scheduling to meet labor demand. Coached and trained staff to boost team efficiency. Increased profitability by reducing unnecessary expenses and exploring new profit solutions.