Digital Marketing Lead

Jan 2025 - May 2026

Led and executed digital marketing campaigns across multiple client accounts, ensuring alignment with brand and performance goals. Managed social media strategy, content planning, and campaign execution across platforms. Oversaw performance reporting and optimisation using analytics tools, improving campaign outcomes.

Digital Specialist

Oct 2024 - Jan 2025

Developed and implemented digital marketing strategies for corporate clients across telecommunications, retail, and hospitality sectors. Managed social media advertising campaigns, SEO/SEM, and email marketing efforts to increase brand visibility and engagement. Coordinated with creative and account teams to produce high-performing visuals and content.

Digital Content Coordinator

May 2022 - Sep 2024

Developed and executed social media, digital content strategies for major brands including Mascom, ICL, and BHIVCS (Botswana International HIV Conference). Managed client portfolios, handled campaign reporting, and led creative production. Increased brand engagement by over 60% through strategic campaign execution. Directed creative work for major social and corporate campaigns.

Marketing Manager

Jan 2019 - Jan 2022

Designed and implemented marketing strategies that improved brand visibility for the startup. Created graphics, social media content, and physical marketing materials. Managed brand communications and customer engagement initiatives.