Senior Copywriter

Jan 2021 - Present

Crafted compelling copy for social media, email campaigns, website content, and ads, increasing engagement by 35% year-over-year. Collaborated with marketing and design teams to develop cohesive brand messaging. Managed multiple projects simultaneously while meeting tight deadlines. Conducted SEO audits and optimized content to improve search rankings.

Copywriter

Jun 2018 - Dec 2020

Developed persuasive copy for web pages, newsletters, and digital campaigns. Assisted in the creation of brand voice guidelines and content strategies. Improved conversion rates by 20% through A/B testing and targeted messaging. Edited and proofread marketing materials to ensure accuracy and consistency.

Junior Copywriter

Jan 2016 - May 2018

Supported senior copywriters in creating ad copy, product descriptions, and social media content. Assisted with content research, brainstorming, and campaign planning. Learned and applied SEO best practices to web content.