Freelance Digital Marketing Specialist

Jan 2020 - Present

Planned, launched, and optimized paid advertising campaigns across Meta, Snapchat, TikTok, and Google Ads. Managed budgets and optimized ROI, CTR, and campaign performance. Conducted audience research, competitor analysis, and A/B testing. Built lead generation, engagement, and conversion campaigns. Used Canva, CapCut, Excel, and AI tools for marketing content and reporting.