HEAD OF DIGITAL MEDIA

Jul 2021 - Jan 2026

Led digital and performance marketing strategy for local and regional clients, managing paid media budgets across Google, Meta, Programmatic, and Native platforms. Improved ROAS by 30–65% through testing, audience refinement, and bid optimization.

DIGITAL MEDIA CONSULTANT

Jan 2021 - Jun 2021

Planned and executed performance-driven media campaigns across Google, Social, Programmatic, and Native platforms. Managed campaign budgets, timelines, and performance delivery. Led ongoing campaign monitoring, optimization, and reporting to maximize ROI.

DIGITAL MEDIA MANAGER

Oct 2019 - Dec 2020

Owned digital media strategy, planning, and buying across multiple performance channels. Managed large-scale budgets ensuring campaigns were delivered within scope, budget, and timelines. Delivered continuous optimization and performance insights to clients and internal teams.

PROJECT MANAGER & MEDIA BUYER / PLANNER

Jun 2019 - Sep 2019

Led campaign strategy and execution with creative and client service teams. Developed integrated media strategies aligned to client objectives. Delivered performance reports and post-campaign insights.

MEDIA OPERATIONS / BUYER / PLANNER

Jun 2018 - May 2019

Planned and bought media across Google, Social, Programmatic, and Native platforms. Executed offline media buys including TV, Radio, Print, and OOH. Managed budgets, optimization, and performance tracking.

MEDIA OPERATIONS / BUYER / PLANNER & STRATEGIST

Sep 2015 - Jan 2018

Delivered performance marketing and digital strategy for major regional and global brands. Led social media management, community engagement, and content development. Provided strategic recommendations to improve campaign effectiveness and brand growth.