Traffic Manager

Role Summary

Owns all traffic generation for the agency. Manages the teams that execute and post on accounts. Responsible for driving qualified followers and subs to creator accounts across Instagram (organic + paid) and secondary platforms (TikTok, Reddit, Twitter, OFTV, etc).

You are the single person accountable for one question: are we getting more of the right eyeballs onto our creators every week? You manage the VAs who are doing the content preparation (reel editing, etc) and posting.

Core Responsibilities

Daily

• Run the Daily Analysis: sub development (day vs prior day, promo peak), views vs average days, over/under performing content (reels, videos, photos, live streams, etc) and why, account health (bans, reach drops), promo lever, action steps for the day

• Reel evaluation: compare idea vs execution on the last 5–10 reels, log learnings, decide retask vs new idea

• Write the day's A/B/C action plan – everything cleared by end of day

• Write and split test video instructions (each one understandable by a non-marketer)

• Distribute content across accounts for example on Instagram: best reels to strongest accounts, 2 normal reels + 1–3 trial reels per account, reposts

Weekly / Ongoing

• Research (2–3 focused days/week, 25 min blocks): find patterns and tools, not perfect videos. Build and maintain opener and pattern databases, and winning contents

• Build marketing concepts per creator (strengths, target creator list, audience definition)

• Manage paid and promo marketing (ads, SFS)

• Account / ban management: orchestrate warming new ad accounts weekly, keep backup business managers and research accounts ready

• Manage and train any marketing VAs (research, reposting, comment quality)

KPIs – What Success Looks Like

• Subs per day and per account trending up week over week

• Cost per sub under $10 on paid, minimum 1.5x lever on spend

• Average views above 50% of follower count per account

• Consistent posting (2x daily per account) and account health (no avoidable bans)

Requirements

• Marketing background (any industry transfers: e-commerce, software, coaching). Understands hook / retention / CTA, watchtime, engagement, algorithm logic)

• Data driven, comfortable running daily analyses and split tests

• Understands the difference between sense sexuality and visual sexuality – and why less is more

• English fluent, strong communicator, can explain the why simply to creators

• Self organized, builds systems instead of firefighting

Nice to Have

• Existing experience with Meta Ads Manager and IG Promo

• Experience with other platforms: TikTok, X, Reddit

• Experience managing Philippines VAs