Social Media Manager

Senior Social Media Manager

About the Role

We are looking for a highly driven and creative Senior Social Media Manager to own and scale the social growth engine for multiple brands and creator accounts. This role is ideal for someone who understands how attention translates into traffic and revenue and thrives in a fast-paced, performance-oriented environment.

You will be responsible for managing content strategies, audience growth, and performance across platforms including Instagram, TikTok, Reddit, X (Twitter), and emerging social channels. This is a hands-on role where creativity, experimentation, and data-driven decision-making are equally important.

Key Responsibilities

Content & Posting

Develop and maintain content calendars for multiple brands and creator accounts.

Manage daily posting schedules across Instagram, TikTok, Reddit, X, and other social platforms.

Source, organize, and optimize content to maximize reach and engagement.

Edit and package short-form videos and visual assets using platform-native trends, hooks, captions, and sounds.

Ensure all accounts maintain a consistent posting cadence.

Growth & Audience Development

Execute platform-specific growth strategies to increase reach and followers.

Leverage trends, hashtags, keyword strategies, collaborations, and posting optimization.

Design, test, and analyze growth experiments to identify winning strategies.

Optimize social-to-conversion funnels, including link-in-bio strategies and promotional campaigns.

Stay ahead of algorithm changes and emerging social media trends.

Analytics & Reporting

Monitor KPIs including follower growth, reach, engagement, clicks, and conversions.

Utilize analytics tools to evaluate content performance and identify opportunities for improvement.

Prepare weekly and monthly reports with actionable insights.

Translate performance data into strategic recommendations.

Collaboration

Work closely with creators, clients, and internal teams to ensure content delivery and campaign execution.

Coordinate with marketing teams to align social strategies with broader business goals.

Identify content gaps and proactively recommend improvements.

Requirements

Experience

2+ years of experience growing social media accounts for brands, creators, agencies, or personal brands.

Proven track record of achieving measurable growth results.

Experience managing multiple accounts simultaneously.

Technical Skills

Deep understanding of Instagram, TikTok, Reddit, X, and emerging platforms.

Proficiency with video editing and design tools such as CapCut, Canva, Adobe Premiere Pro, or similar.

Experience with scheduling and social analytics tools.

Familiarity with AI tools such as Claude, ChatGPT, or equivalent platforms.

Strong knowledge of Google Workspace (Sheets, Drive, Calendar, Gmail).

Preferred Qualifications

Experience working with creator economy brands or influencer marketing.

Understanding of conversion funnels and audience monetization.

Familiarity with Reddit growth strategies and community management.

Exposure to no-code automation tools such as Zapier or Make.

Soft Skills

Growth-oriented mindset with strong analytical skills.

Creative thinker with excellent storytelling and hook-writing abilities.

Highly organized and able to manage multiple priorities.

Proactive, self-driven, and accountable.

Comfortable working in fast-paced and evolving environments.

Professional and discreet when handling sensitive industries and creator-related businesses.

Benefits

Competitive compensation package with performance bonuses.

Flexible employment arrangements.

Career growth opportunities.

Collaborative and entrepreneurial work environment.

Access to modern tools and AI-powered workflows.

Opportunity to work with high-growth brands and creator