SMM / Creative Content Manager

Role Overview

We’re hiring an SMM / Creative Content Manager to manage creator main accounts, scout viral trends, and support our content factory with a clear creative direction.

This is a fast-paced role for someone who understands Instagram, TikTok, Twitter/X, creator-style content, trends, engagement, and social media performance.

We already have a content factory at scale, so you are not expected to create all content yourself. Your job is to find what is working, document trends clearly, guide the content team on what to replicate, post on model main accounts, interact with fans, and report on KPIs.

This role reports directly to the CMO.

What You’ll Do

- Scout viral trends daily across Instagram, TikTok, Twitter/X, and creator accounts

- Find content formats that can be replicated for model accounts

- Create and maintain a trend document with references, hooks, captions, angles, and instructions for the content factory

- Clearly explain how each trend should be adapted for our models

- Post content on model main accounts

- Write or adjust captions, hooks, CTAs, and Story ideas

- Interact with fans from model accounts: reply to comments, like posts, leave comments, react to stories, and keep accounts active

- Scroll feeds from model accounts to maintain natural account activity

- Make accounts feel human, active, and authentic — not automated or spammy

- Track content performance and identify what is working or underperforming

- Prepare KPI reports covering views, engagement, profile clicks, link clicks, account growth, and content performance

- Share insights with the CMO and suggest what should be repeated, stopped, or tested next

- Support generic SMM duties including content organization, posting discipline, engagement management, captions, Stories, and basic community management

Who You Are

- Trend-obsessed — you naturally understand what is going viral and why

- Creator-content minded — you understand personality-driven content, emotional hooks, curiosity, and audience attention

- Strong visual taste — you know what looks native, natural, and clickable

- Organized — you can turn trends into clear instructions for a content production team

- Execution-focused — you can post consistently, interact daily, and keep accounts active

- Data-aware — you track performance instead of relying only on intuition

- Fast and proactive — you can react to trends quickly before they die

- Comfortable working with creator/adult-adjacent content

- Good communicator — you can explain ideas clearly and work with a remote team

- Self-accountable — you can work remotely without constant supervision

Requirements

- 1–3+ years of experience in SMM, creator accounts, influencer accounts, UGC, lifestyle brands, or personal brands

- Strong understanding of Instagram, TikTok, Twitter/X, Reels, Stories, hooks, captions, and engagement mechanics

- Ability to scout trends and explain how to replicate them

- Experience posting and managing social media accounts

- Understanding of fan interaction, community management, and human-like account behavior

- Basic understanding of social media KPIs: views, engagement, profile clicks, link clicks, saves, shares, account growth

- Strong written English for captions, comments, reports, and team communication

- Reliable internet and remote work setup

- Available full-time

Nice to Have

- Experience working with models, influencers, creators, or OF-adjacent funnels

- Experience managing multiple social media accounts

- Experience with ClickUp, Notion, Airtable, Google Sheets, Slack, or similar workflow tools

- Basic video editing understanding: CapCut, TikTok editor, Canva, etc.

- Experience briefing editors, designers, or content production teams

Compensation

Base: $1,000–$1,500 USD/month, depending on experience, skill level, and account load.

Potential performance bonuses may be added based on:

-account growth

- engagement quality

- profile clicks

- link clicks

- successful trend replication

- consistency of posting and reporting

- quality of creative direction for the content factory

Benefits

- Fully remote

- Work with a fast-growing creator marketing team

- Clear content production support — you are not expected to create everything yourself

- Direct communication with the CMO

- Opportunity to grow into a stronger SMM / Creative Strategy role

- Performance-based growth opportunities

Location

Fully remote. Timezone flexible, but must have enough overlap with the team for communication, posting coordination, and reporting.

Test Task

Prior to hiring, candidates will complete a short test task to evaluate trend scouting, creative thinking, account management logic, fan interaction, and KPI reporting.